The Economics of Demand

Markets follow demand. If software manufacturers don't hear a clear call for security, they won't prioritize it.

Many manufacturers assume customers don't ask for security and governments don't require it — so they build for speed, not safety. But weak demand signals don't mean low importance.

To shift the market, we need strong collective demand: buyers, operators, and governments aligning to make security a baseline expectation.

Discussion prompts

• How does your organization signal to manufacturers that security is a purchasing requirement?
• What would a strong collective demand signal for software security look like in your sector?
• What's one concrete step your procurement team could take to shift demand toward secure products?